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VIDEO BANNERS ENHANCE THE ADVERTISING MESSAGE

Banner Ads give your site visitors a memorable and more entertaining experience.

If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter. Some banner ads are used to inform and other banner ads are there to be clicked on so you are taken to another web page other on or off the website where they are placed.

There are no concrete rules about what makes a good banner ad. As in all advertising, an effective banner ad is the product of a number of different factors, and there is no sure way to predict how well any banner ad will do. However if you are going to go to the time and expense of creating a banner ad then surely it makes sense to make it as visually appealing and infomative as possible...as we have done in our header banners on all of our web pages. Adding video to your banner ads will leave a lasting impression on those viewers who see it.

Video is the hottest new format for online advertising

By 2011, nearly one in every ten dollars spent for advertising on the Internet will be for video advertising. As advertisers continue to shift budgets from television advertising, video ads will become a driving force in overall Internet ad spending gains.

Video's high engagement factor, combined with the Internet's tracking and targeting capabilities potentially, offers brand advertisers a highly accountable method to sway the hearts and minds of their target audience. For Web publishers, video advertising represents an important revenue stream

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